Digital Alchemy, A global Marketing Automation Services Provider, provides marketing services and technical support to local and global organizations. We have a network of 8 offices spanning Asia and the Americas. Our philosophy is based on the interaction of 3 transformations, 1. Our personal Transformation to learn and develop, 2. Transformation of the markets we operate in through our work, and 3. Transformation of the world that we live in through the development and support of sustainable enterprises that benefit under privileged communities and reduce the degradation of our environment.
Digital Alchemy is an inclusive and diverse employer, we do not discriminate on any basis including gender, ethnicity, religious background, sexuality and any other factors, we actively recruit for a strong and diverse workforce."
As a Senior Campaign Developer, you are accountable for the Client outcomes in terms of their strategic agenda and the delivery and execution of our Campaign design, briefing, optimisation and experimentation. You will plan, devise and help our Clients understand the best ways to design, build, QA and deploy marketing campaign capabilities based on their needs and business requirements.
Required Skills & Experience
- Bachelor's degree in Computer Science, Engineering, Business, or related field.
- At least 3 years of experience working with end-to-end marketing campaigns in Marketing Automation platforms.
- Experience using Enterprise Marketing tools such as Braze, Adobe Journey Optimizer or Adobe Campaign
- Experience working in building & delivery of data driven marketing campaigns across multiple channels
- Strong experience in handling stakeholder inquiries and providing solutions to stakeholder
- Experience in working in multi-platform environments that require orchestration of data across different systems to enable marketing campaigns is a PLUS
- Experience in using SQL to perform data analysis & identifying customers based on business criteria using relational databases. Understanding of Big Data systems is beneficial.
- Understanding of Customer Lifecycle Frameworks and designing always-on trigger campaigns as well as ad-hoc tactical campaigns is a PLUS
- Pragmatic problem solver with a keen attitude to deliver business outcomes
- Work both independently and collaboratively in gathering requirements with minimal supervision.
- Desire to be a key part of a high-performance team
- Excellent written and oral communication skills.
Key Responsibilities:
- Ensuring best practice campaign design, build, QA & execution on time and as per campaign brief.
- Providing guidance / consulting on improvements that can be made to campaigns both new & existing.
- Socializing new technical capability available to marketing, through suggested applications to campaigns that will drive higher incremental results.
- Taking ownership of all communications between analytics, data, channel, and other technical teams to ensure all the building blocks of a campaign are put together accurately on time,
- Being able to prioritize multiple tasks-based business critical outcomes and be able to work in an agile manner to deliver to marketing needs.
- Keep up to date on new technologies, industry trends and innovations to provide informed and relevant recommendations.
Originally posted on Himalayas
