Remote Employee BPO has an outstanding opportunity for you!
Role: Digital Marketing Specialist – Meta Ads & Content
Compensation: Competitive Basic Salary
Benefits: HMO plus 2 Free Dependents, P1,500 Rice Allowance, Night Differential (If applicable), Government Mandated Benefits
Work Schedule: 5-day work week, 9:00pm - 6:00am Philippine time
Work Setup: Work-from-Home
Summary:
We are looking for a mid-level Digital Marketing Specialist with 2–3 years of experience managing Meta advertising campaigns and creating digital marketing content. The ideal candidate has hands-on experience with Facebook and Instagram Ads, audience targeting, campaign optimization, lead generation, and basic content creation.
The candidate should be comfortable managing campaigns independently, monitoring performance, and making data-driven recommendations to improve lead quality and overall campaign results.
Responsibilities:
- Create, launch, and manage Facebook and Instagram advertising campaigns.
- Monitor campaign performance and optimize budgets, targeting, creatives, and ad placements.
- Conduct audience research and develop targeted campaigns based on customer profiles.
- Develop and test ad creatives, copy, and messaging to improve engagement and conversions.
- Perform A/B testing on audiences, creatives, copy, and campaign strategies.
- Create and coordinate social media content aligned with campaign objectives and brand guidelines.
- Track key performance metrics such as CTR, CPC, CPL, conversion rates, and ROAS.
- Analyze campaign data and prepare regular performance reports.
- Identify opportunities to improve lead quality, conversion rates, and campaign efficiency.
- Coordinate with the sales or appointment-setting team to ensure a smooth lead handoff.
- Stay updated on Meta advertising trends, platform changes, and best practices.
Qualifications:
- 2–3 years of hands-on experience in digital marketing, preferably with a strong focus on Meta Ads.
- Proficiency in Meta Ads Manager and Facebook/Instagram advertising.
- Experience with audience targeting, retargeting, campaign optimization, and lead generation.
- Experience creating or coordinating social media content and ad creatives.
- Ability to analyze campaign performance and make data-driven decisions.
- Good understanding of digital marketing KPIs and advertising metrics.
- Strong written and verbal English communication skills.
- Ability to manage multiple campaigns and priorities with minimal supervision.
Required Skills:
- Experience with CRM platforms such as HubSpot, Salesforce, or GoHighLevel.
- Basic Experience with Canva or other content creation tools.
- Basic knowledge of Google Ads.
- Experience working with lead-generation or appointment-setting campaigns.
Originally posted on Himalayas
